5 reasons why you should consider career at a company whose products are scaling globally

Why is the decision to develop a career in a global startup one of the best you can make?

We often hear that work in startups is demanding and intense, and not everyone can work in such a dynamic environment. However, startups are known as some of the most desirable employers to work for and that must be for a good reason.

Startups are defined by their high expectations for their employees and growth performance, and thus they must reward their people not only with good compensation packages but also with additional benefits and value added to employees’ careers.

However, the most significant feature of working in a startup is the work culture, international scale and the opportunity to directly initiate business ideas. idialogue's new partner Omnisend is an example of why the decision to develop your career at a global startup is one of the best you can make.

Omnisend is not only the Lithuanian Startup of the Year 2022, but also a business success story for how an organization can grow not due to outside investments, but instead its flawless product development strategy.

Omnisend’s HR Manager Justina Raškauskienė shares 5 reasons why working at a startup is a great choice for those seeking career growth and defining experiences.

Lots of freedom to take on additional responsibilities and initiatives

Startups typically have many job positions where each employee's contribution can significantly impact the company's success. When working in a startup, people not only have specific predefined roles but also have the opportunity to contribute significantly to the development of a global product.

At Omnisend, we're always thinking about how we can create value for customers when we introduce changes or innovations to a product. It's not just the top managers who think about this, but every team member.

We rely on facts to prove the merit of an idea, rather than relying on opinions. If the team proves that a new idea will benefit clients, there are no barriers or bureaucratic constraints to implementing it.

This way, everyone can contribute and participate in the decision-making process. Startups offer a lot of freedom to take on additional responsibilities, which promotes personal and professional growth, providing great career opportunities.

Up-to-date global work practices

IT companies are incredibly modern and employ the latest technologies in their work. When you work for one of these companies, you'll always be at the forefront of your industry, gaining significant market advantages.

For example, at Omnisend, we embrace the latest frameworks and practices from Silicon Valley. These enable us to work efficiently, create value for customers, and accumulate highly valuable work experience.

One example is the principle of "fail fast," which emphasizes frequent and rapid experimentation, short product development cycles, involves the entire team in idea generation and implementation, and leads to continuous learning.

Therefore, startups are ideal places where you can put into practice the principles described in business media and learn a lot from the experience.

A multicultural environment

In international startups, colleagues and clients typically come from various countries. This diversity not only provides a different professional perspective but also adds a cultural dimension, expanding our mindset and understanding of different markets.

Omnisend has around 200 colleagues, with most, including the product team, based in Lithuania. We also have a US office in Charleston, South Carolina, as well as colleagues working remotely from around the world, including Ukraine, Poland, the UK, Brazil, Spain, and more.

Furthermore, Omnisend is used by more than 100,000 international brands worldwide, allowing colleagues to gain experience working with people from diverse cultures.

Exceptional organizational culture

When choosing a job, it's essential to evaluate not only the position and salary that suit you but also the company's culture. We spend a significant amount of time at work, so it's important that our values align with the company's values.

Omnisend's organizational culture revolves around how people are perceived within the company. We treat employees as independent individuals, rather than requiring constant supervision. We borrowed this principle from Netflix, as detailed in the book "No Rules: Netflix and the Culture of Reinvention."

Whether it's practicing radical transparency or providing unlimited access to certain resources, we offer our employees the best value propositions tailored to their needs. In turn, employees take responsibility for using the allocated benefits wisely and prioritize the common interests of the entire company.

Additionally, we see our colleagues as a team rather than a family. The team's primary goal is to win. While having a good time together is important, our focus is on achieving success and being honest with each other.

A range of benefits focused on added value

When building a career and dedicating significant effort to it, it's crucial to maintain balance, have adequate rest, and enjoy oneself. Global startups often offer exceptional perks, such as working abroad, fun parties, and more.

At Omnisend, we set high expectations for our employees and aim to reward them not only with competitive compensation, overseas vacations, and enjoyable parties but also with personalized benefits.

By analyzing our colleagues’ preferences and global trends, we've realized that a one-size-fits-all approach doesn't work for everyone. As a result, we recently introduced the concept of personalized benefits: Omnisend colleagues can now choose gifts based on their needs and years of working with us.

For instance, these gifts range from reducing daily chores (such as hiring a housekeeper or getting a car cleaning service) to activities that align with personal hobbies (with a dedicated budget), various relaxation options (such as a spa retreat or an exciting trip), or celebrating significant work anniversaries (from a restaurant outing to attending a rock concert).

Omnisend hopes that all these initiatives and our internal work culture will contribute to the well-being and motivation of our employees. Most importantly, we want to provide employees with career-defining experiences that come from working with international products and embracing the best practices in the startup space.